Dr. Seuss Enterprises announces two promotions in the marketing team

As part of the company’s continued expansion, Shannon Spisak has been elevated to senior director of global marketing and communications and Jenna Marson to manager of global marketing and licensing

Written by Georgie Dobie

Posted 30.06.2020 | Business

Dr. Seuss Enterprises announces two promotions in the marketing team thumbnail

Dr. Seuss Enterprises, a leading global children’s entertainment company, today announced the promotion of Shannon Spisak to her new role as Senior Director of global marketing and communications and Jenna Marson to manager of global marketing and licensing. Both promotions come at a time when the company is continuing to expand and are part of Dr. Seuss Enterprises’ strategy to develop and advance talent currently part of the company.

Susan Brandt, president of Dr. Seuss Enterprises, said: “Dr. Seuss Enterprises remains dedicated to our employees and helping them excel in their careers. Both Shannon and Jenna are exceptionally talented and our organisation has gained so much from them. We are so glad that they will continue to be part of our team and we look forward to seeing them flourish in their new positions.” 

In her new role, Shannon Spisak manages the sales, marketing, and creative teams and works to develop the company’s product, marketing, creative, social media, and business plans. She reports directly to Susan Brandt. Shannon previously served as director of marketing and communications at Dr. Seuss Enterprises. Prior to joining Dr. Seuss Enterprises in 2016, Shannon served as the director of marketing at Garden Fresh Restaurant Corp and director of community marketing at PETCO. 

Susan Brandt, president of Dr. Seuss Enterprises, said: “Shannon is a great leader and decision maker for Dr. Seuss Enterprises. She is a creative thinker and prioritises mentoring others in her department. I’m excited to see her take on this new role and continue to expand her horizons at the company.”  

Meanwhile, as manager of global marketing and licensing, Jenna Marson focuses on international licensing and developing strategic partnerships, while continuing to manage the foreign-language publishing and marketing programs. She will continue to report to Shannon Spisak. Previously, Marson served as coordinator of marketing and communications at Dr. Seuss Enterprises and has managed a variety of partnerships for the company such as the one with Gatorade’s Sisters In Sweat Campaign, in collaboration with professional women’s soccer players, which uses Oh, the Places You’ll Go! to encourage girls to keep playing sports. Before joining Dr. Seuss Enterprises in 2015 Marson worked for AlpInvest Partners in New York City and Knobbe Martens Olson & Bear LLP in Irvine, CA.   

Shannon Spisak, senior director of global marketing and communications at Dr. Seuss Enterprises, said: “Jenna is a true strategic thinker who has brought a lot of creativity to her work at Dr. Seuss Enterprises. She also has a strong work ethic that will enable her to thrive in her new responsibilities. First and foremost, at Dr. Seuss Enterprises we look to nurture and offer our employees opportunities to grow and she is the kind of talent that embraces challenges and contributes immensely to our organisation.”  

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