Golden Bear launches Trapped, bringing escape rooms into the home

The new range of game packs contain everything needed to turn any room into an escape room!

Written by Georgie Dobie

Posted 30.06.2020 | Products

Golden Bear launches Trapped, bringing escape rooms into the home thumbnail

Golden Bear has unveiled a world-first game concept with Trapped: Escape Room Game Packs, to bring the fun and excitement of an escape room into the home. Designed by real escape-room experts, there are three Trapped game packs in series one, which launch at retail in July.

Each pack contains everything needed to turn any room into an escape room. Players put the pack contents on walls and surfaces in a room of choice, and then either work together – or compete - to beat the clock, crack the clues, solve the puzzles – and escape!   

Kathy Lesser, brand manager, Golden Bear, says: ‘There’s been a huge increase in the popularity of escape rooms over the past decade with the market still growing.” 

These family-friendly games are design to get everyone up and about thinking, talking, and having fun and are suitable for children aged eight years and over. Choose from The Carnival, The Art Heist and The Bank Job – each with its own content, back-story and level of difficulty. As the easiest of the levels, Carnival is the ideal game to play with younger children, before progressing to the ‘medium’ Art Heist or ‘hard’ Bank Job for teens through to adults.   

Lesser adds: ‘We want to bring the escape room experience to everyone and within the comfort of their own surroundings – and this is the ideal time to introduce this world-first game concept. Consumers are looking for new home-based entertainment that promotes family interaction which Trapped does in abundance.   

“Just add people and the play begins by looking at the puzzles around the room and working as individuals or as part of a team to crack the codes, and score points with the ultimate mission of escaping the room.  

“With lockdown gradually easing, it also makes for a great night in with friends. Trapped is unlike most other escape room games because once you’ve played you can put everything back in the box and pass it on so someone else can enjoy the fun!” 

Golden Bear has engaged Playtime PR to support the retail launch of Trapped: Escape Room Game Packs in July, with continued activity planned throughout AW20. Playtime will undertake a robust PR, social, and specialist influencer marketing campaign, as well as creating strategic tailored content. 

For more information contact K.lesser@goldenbeartoys.co.uk 

Follow Trapped on Instagram: @trappedescaperoomgame 

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